May 24

The best team-building exercise known to man

been through all the typical team-building exercises on the market, dating back
to the prototypical Stephen Covey stuff of the early 1990s. Some of it works.
Some is a mere band-aid (think: Kaisan).

May 24
it or not, stand-up comedy is the real deal. I saw its potent, team-building
effect once again this weekend at the PRSA Counselors Academy's Spring

Clayton Fletcher, led the workshop and had
his work cut out. His session was scheduled for 8am on Sunday morning (and,
counselors, if nothing else, love to party). So, the group was subdued,
skeptical and, in some cases, a tad out of sorts from the previous night's
extra-curricular activities. 

group of 100 or so PR executives shuffled into Asheville's Grove Park Inn's
main banquet room, stuffed their mouths with breakfast and listened as Clayton
explained why comedy is a powerful tool that dramatically enriches a PR firm's workplace culture
and how it makes all the difference in the world in prospect and client
meetings. The silence was deafening

laying the groundwork, Clayton then asked for a few volunteers to 'perform' a
few minutes of their own material. I held my breath. Then, Janet Tyler of
Airfoil raised her hand, strode to the stage and absolutely killed (as we
comedians like to say). With the ice having been broken, one after another senior
executive dashed to the front of the room to perform. And the audience just
loved it. They pulled really hard for one another, loved 'learning' new things
about the their peers and finally 'got' the connection between comedy and
establishing rapport with an audience and fostering team building within a
group. It was a true Anne Sullivan/Helen Keller 'ah ha' moment.

the hour-long session concluded, the crowd roared its approval, rushed the
podium to ask Clayton if he could run a similar session for their firms and
congratulated one another for their hysterical bits.

was beyond happy. I know the power of comedy in business and have made sure
most Peppercom employees have not only been trained, but that some have
actually performed professionally on stage. And, I know it's helped our
workplace culture.

my proselytizing, however, I've been met with blank stares when I speak about
comedy to other agency owners. Big firms won't do it, believing their in-house
'camps' or 'universities' provide all the presentation skills and team building
necessary. And, smaller firms see it as a cost item they simply can't afford in
this economy.

truth is, stand-up comedy training is a highly-effective, seldom-used training
tool that will pay dividends for years to come. But, I'm fine with other firms
not embracing it. Because, all things being equal, when a prospective client or
employee has to decide a firm with whom to partner, she'll choose the group
that made her smile. And, I'll be laughing all the way to the bank.

Mar 04

A chip off the old block

I’m pleased to report that Chris ‘Repman, Jr.’ Cody made his stand-up comedy debut this past SaturdayKilimanjaro_004

Chris was one of 13 comedians who, like me, had trained at the most excellent American Comedy Institute.

The comedy course is very cool and attracts people from all walks of life. In addition to Chris, there was a Boston cop, a Swedish newscaster (very hot) and a ‘fat, white 50-year-old divorced guy from Connecticut,’ who was very funny.

The course spans four sessions, and teaches the basics of timing, content and delivery. A professional comedian works with each student to create a five minute routine, which is then performed in front of a live audience.

Chris was the 11th of 13 comics to perform, and I could tell the nervous anticipation was eating him up. But, when he finally did stride up to the microphone, he rocked.

Performing stand-up is an amazing experience. And, it has immediate and obvious implications for the business world (I.e. After performing your own comedy routine in front of strangers, a new business pitch is like a walk in the park).

One other thing: having the guts to do stand-up at the age of 22 amazes me. I know I couldn’t have done it then. But, then I’m not Repman, Jr., either. Well done, Chris.