Dec 28

REPMAN PODCAST: Hi, my name’s Kim. I’m 25, a Leo and totally, like, fried

Stress-womenA recent Forbes.com article not only suggested that Millennial women were burning out at a faster rate than their male counterparts but, get this, female PR millennials were topping the ‘fried at 25’ list.

In an attempt to get to the heart (if not soul) of this frightening trend, I recently invited six Peppercom interns to air their views (note: we had an even balance of men and women in the discussion).

So, kick back (if your schedule permits you to do so), turn up the volume and listen to hear if Peppercom’s millennial women agree with the basic Forbes.com premise (note: all three were multi-tasking as they answered my questions, so some answers may be garbled. The guys, on the other hand, were yawning, stretching and fighting hard to keep their eyes open).


 

Jan 06

My apologies to Andrea

I did something yesterday that I guarantee no holding company CEO has EVER done. I swapped  42-20042220 jobs with Ray Carroll, our superb receptionist.

So, for a full day, I answered phones, made copies, welcomed visitors, modulated the temperature in the office and signed for multiple lunch orders placed by our hard-working staff (more to come on that).

It was an enlightening experience to say the least. I learned that being a receptionist can be the best of all worlds and the worst of all worlds. At its best, the job made me feel like a front-line brand ambassador empowered to make sure every person 'touching' the Peppercom brand had a positive experience.

At its worst, being a receptionist can resemble being stuck inside a video game. Phones were ringing off the hook, visitors were entering the lobby, employees were IMing requests for me to lower the heat and delivery guys were dropping off food. All at the same time! How do you spell stressful?

I'm proud to say that, with one glaring exception, I excelled in my new job. That exception, though, was a real beaut.

Right around noontime, three or four delivery guys arrived with lunch orders. I dutifully signed each receipt and began IMing the individuals to come to the front desk and retrieve their grub. Everyone responded except Andrea. That's when I realized we didn't have an Andrea working for us.
 
So, I sent an office-wide memo letting everyone know there was a free, unclaimed lunch waiting in the kitchen.

Now, fast forward 90 minutes. The elevator doors opened and in walked one of the delivery guys I'd met earlier along with a very agitated young woman. She charged up to the reception desk and barked, 'Do you have my lunch?' I smiled and said, 'And, you must be Andrea?'

Andrea (who I quickly learned works elsewhere in our building) nodded. I told her we had her lunch (happily, no one had claimed it). I went to retrieve it and handed it over with a smile. 'Where's the receipt?' She demanded. 'I used my credit card to place this order!'

I couldn't find the receipt anywhere. I remembered signing it but, with the total chaos of the moment, had lost track of it.

Andrea wasn't buying any of it. 'Look,' she said to me. 'You seem like a nice guy, but you have my credit card information.'

I assured her I wasn't an identity thief and promised to keep looking for the errant receipt. She was incredibly upset and lashed out at the delivery guy and me in heated Spanish. Not being fluent in the language, I wasn't sure what she was saying, but it certainly wasn't complimentary of my receptionist skills.

Andrea eventually left with her lunch (and minus her receipt). And, I went back to work, shaking like a leaf.

Being Ray Carroll for a day was an amazing experience that gave me all sorts of insights into the job, its critical role as part of the Peppercom brand promise and the importance of hanging onto receipts.

Oh, and what, you may ask, was Ray doing during the day? He experienced my daily existence: so, he sent several internal memos that were chock-a-block with inane, nonsensical comments. He went to the gym for a long workout. He attended various meetings and interrupted serious conversations with other inane, nonsensical comments. And, he answered my desperate IMs asking how to do his job.

So, here's a challenge to Andy Polansky, Richard Edelman, Pat Ford and all  the other CEOs of holding company PR firms: I dare you to step back from strategy, innovation and administration tasks for just one day and swap jobs with your receptionist. You'll learn things you never knew. Your receptionist will love being 'you' for a day. And, your employees will have a newfound respect for you. Just make sure to hang onto those damn receipts.

Aug 18

Steven Slater, The Reality Show

Today's guest post is by Julie Farin

JetBlue flight attendant Steven Slater has become the latest media magnet due to his dramatic  “take this job and shove it” exit from Flight 1052 at New York’s JFK airport last week, following Airplane-exit his public obscenity-filled rant involving a rude passenger who allegedly injured him while retrieving her carry-on baggage from the overhead bin (ignoring Slater’s instructions to remain seated).

Just 48 hours after this well-publicized incident, the social media was all a-Twitter and divided. There were those who called Slater a hero, a man who should have been applauded for fulfilling every disrespected working person’s fantasy.  Others thought him more of a zero, whose actions were reckless and dangerous.  JetBlue, on the other hand, suspended the 28-year airline veteran and two days later issued a light-hearted statement on their company blog basically announcing that they couldn’t comment on the situation due to the ongoing investigation.

I am surprised that JetBlue did not swiftly issue a statement apologizing for their employee’s rogue behavior (right or wrong, there were 100 witnesses who heard his eff-ing tirade over the PA system) while they collected all the facts.  This was the airline’s opportunity to reiterate how seriously they consider the safety of their passengers and their employees, instead of treating Slater’s public meltdown as somewhat of a joke, as the tone of their statement seemed to suggest. 

Clearly, this man was beyond stressed and frustrated by having to deal with the bad behavior of ill-mannered passengers day after day.  But, as they say, it comes with the territory of a job that deals with the public. Perhaps JetBlue should mandate stress-management seminars for flight attendants as part of its on-going training (if it hasn’t already).  For the record, I recently traveled on JetBlue round-trip from JFK to San Diego, and it was a wonderful experience.  In fact, I plan on flying JetBlue again next month.

Regardless, Mr. Slater has become an overnight celebrity with all the traditional and social media attention (buy your "Save Steven” t-shirts here!)    And it now seems that he has hit the publicity mother lode:  Hollywood publicist Howard Bragman has announced he is representing Slater, losing no time fielding offers for book deals, endorsements, and reality TV shows.

Hey, if the Jersey Shore cast’s antics can be celebrated on TV, why not a harried flight attendant? 

Julie Farin is a Public Relations professional based in New York with expertise in TV, entertainment, magazine publishing, and the media in general.  She is a news and information junkie, Godfather aficionado, and proud to admit that John Lennon is her favorite Beatle.

Jul 13

My Best Friend

If someone had told me 25 years ago that Chris RepMan, Jr., Cody would one day be my best friend,
Kilimanjaro 015 I’d have asked for an ounce of whatever he was smoking. But, I’m thrilled to say that Chris is, indeed, my best friend. I share this personal tidbit because it flies in the face of a highly controversial New York Magazine cover story entitled, “I Love My Child. I Hate My life”.

The article, which is based on mind-numbingly extensive research, says becoming a parent doesn’t make one happier. In fact, it makes people sadder and undermines relationships. Experts quoted in the text say the findings “…expose the gulf between our fantasies about family and its spiking realities.” Holy counter-intuitive!

The article tracks a parent’s happiness from childbirth on and shows that it’s extremely low in the first few years of an offspring’s life (thanks to zero sleep), peaks when the child is between six and 12, and then tails off big time during the teens (no surprise, there). But, get this: the more children one has, the less happy one becomes (so much for twins). And the richer the parents, the greater their misery. Holy lose-lose!

And, talk about a relationship buzz kill. The cover story says parents spend less than 10 percent of their time ‘alone’ and that 10 percent is typically spent “exhausted and staring at a TV set.” Sound familiar? If one needed a coup de grace to the entire ‘parenting is what life is all about’ argument, check this out: 40 percent of all arguments between spouses are about their kids. Game. Set. Match.

So much for the image and reputation of becoming a parent. But, here’s the real kick in the head. Single people surveyed near the end of their lives always list ‘not having a family’ as one of their biggest regrets. So, it’s a classic damned if you do and damned if you don’t.

As for this blogger, I’m thrilled with my kids and very proud of them. Has raising kids adversely impacted my marriage? Probably. We still argue about them all the time. But, I know I speak for Angie when I say we wouldn’t have passed up parenthood for the world. And, how many dads can say their son also happens to be their best friend? That’s my bottom line. What’s your POV?

Apr 06

The wee Ben

It’s taken awhile, but I’ve finally figured out why I love mountain climbing so much. It isn’t 
the challenge, although that’s part of it. And, it isn’t the sense of accomplishment, althoughIMG_0374
that’s huge. For me, it’s the profound 
physical, mental and spiritual experience of the event itself.

This past week, Chris RepMan, Jr., and this blogger climbed Scotland’s Ben Nevis, the highest point in the U.K. While it isn’t much when stacked up against Kilimanjaro, Mt. Shasta or some of the Rockies we’ve attacked, the ‘wee Ben’ is one tough slog.

We hired a local guide, Peter Khambatta, to take us to the top. I asked Peter at the base what we could expect. He replied by saying the wee Ben was “…a good workout in the summer, but a right beast in the winter.” He was IMG_0361
spot on.

The climb began in gorgeous, rolling hills that quickly escalated to steep, hilly inclines. These, in turn, gave way to even steeper, icy sections. Near the top, we were slowed down by two to three-foot deep snowdrifts, brutally high winds and total whiteout conditions. Without Peter, we would have been totally lost. I told Chris I felt more like a member of the Ernest Shackleton expedition than a mountain climber in Scotland. The conditions were so bleak that Peter stopped every 50 feet or so to get his bearings on a compass. Afterwards, he told us the wee Ben claims a few lives every winter when unsuspecting, snow blind climbers walk right off the edge.

Happily, that didn’t happen to us. We reached the summit in four hours and spent a few minutes in the howling wind enjoying the conquest. The climb down was no picnic either, but it provided a sensory overload of amazing panoramic views in every direction. We saw ice blue lochs, green and purple valleys and, in the distance, the fabled Isle of Skye.

Through it all, the sense of peace, silence and serenity was truly overwhelming.

The beautiful thing about climbing is the single-minded focus it demands. I was laser-focused on each and every step for seven-plus hours, knowing that a misstep could cause a broken ankle or worse. When we finally reached the base, the relief was palpable. And, the endorphin rush was more intense than after any half-marathon I’ve ever finished.

My body ached, but my mind felt totally refreshed. In fact, even though I’d probably just expended some 2,500 calories or more, I felt like I’d taken a long, restful nap. It was that profound.

I don’t recommend climbing for everyone. But, I do recommend some hobby or avocation that takes one’s mind off the credit  crunch, the credit crunch, finding a job or dealing with the client who’s put your account up for review, but says not to worry because the incumbent always has the advantage.

We can’t control a runaway recession or a disloyal client, but we can dictate how we live our lives. For me, climbing mountains is living life to the max.