Imagine picking up a newspaper or turning on the tube to learn your significant other has fallen
in love with someone else. Well, that's figuratively what happened to Greg Anderson, CEO of ad agency BBH, who read his agency had been fired by Cadillac in Advertising Age! No warning by the client. No note thanking the firm for its work. Nothing. Talk about being blindsided. To make matters worse, the exact same fate befell Susan Gianinno, CEO of Publicis, a month earlier.
Both had fallen victim to Motown's new macho man, Joel Ewanick, the VP of U.S. Advertising for General Motors. Ewanick has been in his job for exactly two months. In just 60 days, he's destroyed his own image, further tarnished GM's already tattered reputation and decimated two fine ad agencies. Now, there's something to tell the grandchildren one day (“Curl up on grandpa's lap and let me tell you about the time I whacked two hot shot ad agencies in less than 30 days. You kids will just love it!”).
Prior to GM, Ewanick had toiled for Nissan, Hyundai and a
yacht maker. Something tells his internal ethics compass went awry on board one
of those yachts.
Kudos to Ad Age for once again providing a valuable reader service by outing such horrific behavior. I wish our PR trades would follow suit. Trust me, Ewanick is not unique (and, try saying that three times fast).
If I were the Motown macho man's new agencies, though, I'd be sure the invoices were paid promptly. This guy put the 'v' in volatile.
We've been 'Ewanicked' a few times in our storied history, but it was never as sinister as this. We once pitched the division of a Fortune 500 company, for example, and were told a decision would be forthcoming shortly. Naturally, that was followed by complete radio silence. Then, sure enough, O'Dwyer's printed an article announcing the corporation's new agency of record. I was upset, so I e-mailed the prospect. He responded a few days later saying he thought he'd sent a letter to the losers. Nice. No apology. No explanation. Nothing. Just lots of wasted time and effort on our part and yet another misbehaving prospect not held accountable.
If there's a god (and one wonders nowadays), Ewanick will get his just desserts one day soon. Ideally, he'll wake up in his Grosse Point Farms estate, shuffle to the front door, pick up a copy of Automotive News and read the following, 'Ewanick Sacked. Smith to Head GM's Advertising.' I'll bet a lot of BBH and Publicis staffers would lift a glass of champagne to toast that decision.