Tag Archives: The Delaney Report

May 02

It was the best of times. It was the worst of times. Or was it?

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If two leading trade journals are any indication, the advertising industry is suffering from a Mood-swings1 severe case of manic depression.

On the one hand, there's The Delaney Report (TDR), which humbly bills itself as 'the international newsletter for marketing, advertising and media executives'. TDR just ran a lead story entitled, 'We'll Take It from Here.' The text provides a sobering report about inroads being made across the board by public relations. “No longer is it uncommon to have a PR agency compete for a client's services (PR, digital, advertising and direct) versus a traditional advertising agency.” TDR says, “PR is now in the sweet spot of a company's marketing plans.” Nice. Very nice.

Unfortunately, though, TDR then dives deep into PR's gains in social media and corroborates its thinking with observations from the heads of three PR holding companies: Harris Diamond of Weber, Gary Stockman of Porter and Ken Luce of H&K. Now, I could be wrong, but I'll bet an annual subscription to TDR (a damned pricey proposition, BTW), that none of these three, old white guys personally blogs, tweets, posts comments, podcasts or does anything else that would remotely resembles engaging in social media. Asking these three for their views on social media is akin to asking a couch potato what it's like to compete in a 230-mile cycling race. “Tough, dude. Very tough.” C'mon TDR, show some journalistic chops, dig a little deeper and interview PR executives who actually walk the talk.

And, now, for something completely different, take a gander at another ad industry trade: Michael Wolff's supercharged revamp of AdWeek, which calls itself 'The Voice of Media.' Methinks this particular voice suffers from laryngitis.

How else to explain its love fest with all things advertising? You'd never know traditional advertising is staggering like some drunken sailor on shore leave. Or, that other disciplines such as PR and interactive are stealing away market share faster than you can say land grab.

Instead, AdWeek's pages are an unapologetic homage to the 30-second TV spot (ugh) and mainstream TV advertising in general (Yuck. What's become of one-on-one marketing and engaging in a conversation with customers?). There are even photographic retrospectives of Doyle Dane Bernbach's and McCann-Erickson's offices from the halcyon days of the 1960s (should PR Week retaliate with a photo essay of, say, the Lobsenz-Stevens offices of the mid-1980s featuring an adolescent wunderkind named Edward Aloysius Moed?).

Like just about everything else, I suspect the truth about advertising's massive struggle to reinvent itself lies somewhere in-between TDR's doom-and-gloom report and AdWeek’s sunshine-and-roses tome.

I'd suggest readers view the two the way I do The Wall Street Journal and The New York Times and Fox News and MSNBC, respectively (absorb the extreme POVS of each, realizing the truth lies somewhere in the midst of the murkiness).

In the meantime, though, a quick note to the big agency PR guys: I'm happy to issue an apology if you fellas actually do engage in social media.

Oct 21

I’d rename it ‘The Dirty Laundry Report’

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DELANEY-REPORTjpgThe Delaney Report has been covering the advertising and media worlds for eons. It's the  prototypical gossip sheet that's jam-packed with the inside scoop on:

– Accounts that might be in play
– Executives who are screwing up
– Agencies that are losing people in droves. 

It should really be called The Dirty Laundry Report.

Sure, TDR provides some great one-on-one interviews with CEOs and CMOS and is a MUST for any agency's rainmaker, but the publication's real essence resides in its snarkiness. It revels in sleaze and scandal, while embracing their ugly cousins, failure and fear.

Every three months, for example, the newsletter hands out awards to the best and worst performers of the previous quarters. Read what it has to say about some of last quarter's worsts:

– “Worst Marketer: William Weldon, chairman/CEO of Johnson & Johnson. For his lackadaisical attitude and approach in handling the company's product recall embarrassment. For allowing the reputation of a company long known for its high standards of ethical business policies to suffer. For a lack of tough managerial decision making when it was most needed. For letting employees lose faith in their employer.” Wow. That is just brutal. I'm surprised Weldon wasn't accused of treason as well.

– 'Worst Advertising Agency. Arnold Worldwide. For failing to solve the client defection problem as computer seller Dell Inc. and beverage marketer Dr. Pepper Snapple Group recently pull ad assignments from the agency. For allowing clients MetLife and Accenture to go into review. For inconsistent creative. Blame falls on the agency's chairman/CEO Hamish McLennan, creative boss Tony Granger.' Phew! How'd you like to be an Arnold employee and have to deal with that sort of mudslinging? Imagine what Arnold's clients must think? And the 'award' certainly won't be listed on either McLennan's or Granger's CV.

– “Worst Publication. Monthly magazine Reader's Digest. For inconsistent editorial that changes with the editor-in-chief of the moment. For a poor performance on the ad-page front and a continued plunge in circulation. Blame falls on Mart Berner, the CEO of the magazine's parent Reader's Digest Association.” I want to go to the nearest newsstand and pick up a copy. And, if I were an aspiring journalist or space salesman, I'd be e-mailing my resume as we speak. Not!

And, therein lies my fundamental issue with TDR. They don't just report news. They hurt people's careers and damage the image and reputation of all sorts of organizations in the name of journalism. I'm sure they see themselves as performing a valuable reader service, but I see their product as mean spirited and vindictive.

I majored in journalism in college, held jobs in three different newsrooms and had an offer to work full time at CBS Radio. I wanted no part of it. I couldn't take the non-stop negative news cycle or the jaded cynicism of reporters. And, I didn't enjoy reporting on someone else's misery and misfortune.

I've been known to take a shot or two at a misbehaving former client or prospect, but I would never purposely hurt someone's image and livelihood (and do it 48 times each and every year, thank you very much).

In my book, airing someone else's dirty laundry is akin to playing dirty pool. I wonder how TDR would fare if someone turned the investigative spotlight on them? More to the point, I wonder how they'd like it?