Jan 20

My g-g-g-generation

January 20 - tehshow-superbowl Have you noticed how ever since Janet Jackson’s infamous Super Bowl halftime show wardrobe malfunction in 2004, the NFL powers that be have opted for burnt out rockers? Fearful of another prime-time, real-time show-and-tell, the league has brought us Sir Paul McCartney, the Rolling Stones, Prince, Tom Petty, Bruce and, now, the surviving members of The Who.

Don’t get me wrong. I love staying tuned to see what these dinosaurs still have left and, with the exception of Sir Paul’s gig (which I witnessed firsthand in frigid Jacksonville), have really enjoyed the shows.

But, knowing market demographics as well as I do, I wonder what’s going on. Is the average NFL fan an aging Baby Boomer whose idea of cutting-edge music some combination of ‘Live and Let Die,’ ‘Start Me Up,’ ‘1999,’ ‘Born in the U.S.A. or  ‘Magic Bus’? My gut tells me the average fan’s age has to be decidedly younger and, dare I suggest it, skewing towards urban and country tunes. Yet, we continue to see senior citizen rockers playing dramatically shortened, sanitized version of 40-year-old classics.  

And, that’s just fine by me. In fact, borrowing a phrase from The Who’s ‘My Generation’ classic, ‘….I hope I die before I get (real) old…’ and have to suffer through Snoop, Sizzla, Tim McGraw or Faith Hill performing at halftime. I think, instead, I’ll just f-f-f-fade away.

Thanks to Tom Powers for his assistance in researching this topic.