May 12

We love dirty laundry

Americans love gossip. The juicier, the better.  We love to see, hear and read about dirty laundry, be itTdr1
Lindsey Lohan’s, Tom Cruise’s or Steve Wick’s. Yes, the Steve Wick.

For the uniformed, Steve Wick was marketing chief at Memphis-based golf products seller True Temper and, according to industry gossip sheet par excellence, The Delaney Report, he’s "…out after only six months." Poor Steve.

The Delaney Report (TDR) is the People Magazine/Hollywood Tonight of the advertising, marketing and media worlds. It’s a great source of news, information, trends and, well, gossip (salacious or otherwise).

TDR’s back page carries a section called "Agency Rumblings." It’s not only a must read for industry patrician and plebian alike, but a career maker or breaker as well. I distinctly remember the damage a long-ago Delaney Report "rumbling" caused my now-defunct employer Earle Palmer Brown. The TDR piece about EPB’s alleged hostile work environment caused clients to call, prospects to pause and resumes to flood the street. It was a horror show.

TDR doesn’t play favorites either. They’ll bash the Interpublic Group and Time Inc alike via unnamed, inside sources. ("What IPG needs to show is two-to-three years of competitive growth, not two-to-three months," said one IPG executive. And, "Everybody expects the bloodletting to continue. There is a lot of grumbling about it," a TI source said.).

Yes, Virginia, Americans love gossip. Except, maybe, poor Steve Wick. Hey, maybe TDR needs a competitor? What about The Wick Report? Wick Illustrated? Wick World?