Jun 09

Variations on a theme

What would happen to a public relations firm if they kept providing the same solution over and over? For that matter, what would happen to any company that kept re-cycling the same old, same old?Comedy_2

Answer: they’d lose clients.

So, how do actors such as Will Ferrell, Ben Stiller, Adam Sandler, Steve Carell and Mike Myers keep getting away with it? And, how does Hollywood, in general, keep getting away with it?

Myers did breakthrough work with the first Austin Powers movie. But, since then? Ugh. Now, I’m seeing billboards for yet another 1960s-themed flick from Myers. This one is The Love Guru and is obviously based on the exploits of the late, and not-so-great, Maharishi Mahesh Yogi. Can’t these guys come up with something better?

Carell, meanwhile, is in a re-make of ‘Get Smart.‘ Gee, that sounds riveting. For his part, Ferrell re-cycles the same basic character in movies covering ice hockey, basketball, weddings and god knows what else. But, new? Original? Nope. Not from Ferrell. And, not from this group. And, yet, Myers, Stiller, et al, are the leading lights of the Hollywood comedy genre.

It’s sad that they consistently re-cycle mediocre content. It’s sadder still that Americans accept such mediocrity.

So, here’s my question: the business world won’t accept re-cycled drivel. And, Hollywood’s a big business. So, why are they the exception to the rule?