Convinced that their move to acquire top free agents Pedro Martinez and Carlos Beltran would produce "meaningful baseball games in September," the Metsies marketing campaign went into high gear (supplemented by boorish cheerleading on their broadcasts by Fran Healy, who seems totally detached from the grim reality of the Mets’ situation).
Sadly, though, this team lacks any offense whatsoever and is dropping out of the race faster than Howard Dean disappeared from the Democratic primaries after his ill-timed yelp of joy.
All of which reinforces a basic marketing truism: you can launch an intense and sophisticated integrated marketing campaign to support a product or service and do everything right. But, if said product/service is flawed, it won’t matter. The public knows a rotten product when it sees one. And I’ve seen one in Flushing.