I think the NFL is missing a huge marketing and sponsorship opportunity by not capitalizing on end zone dancing. The increasingly more creative and bizarre jigs being performed by touchdown-scoring wide receivers like Steve Smith, Santana Moss and the notorious T.O. never cease to amaze and delight me.
So, why not take a page out of the NBA play book? They make a big deal out of the slam dunk spectacle and build a whole separate event to highlight it at All-Star time (and raise God knows how many extra sponsorship dollars in the process). MLB does the same thing with its home-run derby.
The NFL can trump its fellow leagues by taking the end zone competition to a whole new level. Schedule it at half-time of the Super Bowl. Bring in the top performers from each team and let them have at it. Pull together a judging committee that hold up score cards after each dance, moon walk, marriage proposal, phone call to an agent, impersonation of a waiter, etc. Judges should come from the entertainment world a la American Idol, since the wide receivers’ dance routines are the equal of anything we see on Broadway or the silver screen. Just imagine a panel of Paula Abdul, Dave Chappelle and Lindsey Lohan debating the creativity, athleticism and virtuosity of each receiver’s routine. Talk about priceless.
So, here’s a plea to the NFL: wake up and capitalize on what your players are providing you. Take it to the next level, find the right sponsors and judges, and I guarantee the sponsorship and advertising dollars will pour in. And the fans will love it. Besides, you need to replace those lost revenues after cancelling the $18 million Levitra contract.
Hey Steve, Santana and T.O., "are you guys ready to get down?