The biggest challenge facing the public relations industry remains, in my mind, the abysmal state of writing at all levels of the profession. How can we represent the best and brightest of the global multinationals when we can’t consistently and coherently communicate?
You know the problem is becoming widespread when the trade journalists covering the PR field fall prey to arcane and obfuscating prose. Case in point: the title of PR Week’s upcoming global conference. Check this out:
"PR Global International Reputation Summit: Balancing Your Local and Global Voice to Build a Consistent Corporate Identity in an Interconnected and Instantaneous Media Climate."
Oh baby. Ernest Hemingway has to be spinning in his grave. I’d expect this sort of hyperbole and superfluous word use from an IT guy or a management consultant. But, what does it say about PR when PR Week comes out with something like this?
As the cartoon character, Pogo, famously exclaimed, ‘We have met the enemy and he is us.’