We were one of the 55 hapless public relations firms that responded to an initial RFP from Wikipedia. That's not a misprint. Wikipedia invited 55 firms to submit proposals. We actually did fairly well, making it to the 'semifinal round' of eight or 10 firms.
I was stunned to learn Wikipedia had spun so many wheels at so many agencies. But, the W types are pikers when compared to Zappos. According to the current issue of Ad Age, Zappos invited 100 ad agencies to pitch its business! Can you believe that? And, after a year of sifting through the proposals, they ended up selecting Mullen for what turned out to be a meager ad budget of only $7 million.
Some might attribute these fishing expeditions to inexperience or indecision on the part of the prospective client. I don't. I think it's a combination of hubris and insensitivity. Inviting 55 or 100 firms to pitch one's business is cruel and unusual punishment, and certainly no way to conduct business or treat one's fellow human beings.
I'd like to think the Wikipedia and Zappos cattle calls are one-offs. But, something tells me this sort of boorish behavior is becoming the norm and is just another manifestation of an overall societal meltdown of civility and decency.