The first came from the editor of a leading industry trade publication, inviting me to submit ideas for a new daily news feed. That was cool, but the editor ended the note by adding, 'And, Steve, please pass along this note to other executives at Brouillard Communications." Ouch. I left Brouillard in August of 1995. Could it be time to update your database, Mr. Editor?
The second came from a job seeker who had seen our recent posting for new hires and exclaimed, 'I cannot tell you how excited I'd be if I got the junior account executive position at Brainerd Communications!' Ouch. Brainerd Communications? Is the job seeker related to the industry trade editor?
Needless to say, neither the Brouillard nor Brainerd notes lived to see another day.
We're all in a rush, but sloppy e-mails are an embarrassment for all concerned. In the case of the trade editor, there's no real damage done since his publication will do just fine without our commentary. But, the job seeker cost herself an interview. And, in this horrific economy, that's inexcusable.
So, the next time you're about to send an e-mail to more than one organization, do everyone a favor: update your database and be sure your note is going to the intended recipient. The job offer you save may be your own.