I'm perplexed. I'm faced with a communications conundrum and need your help to make a decision.
Here's my problem. Several months ago, we decided to simultaneously post the latest Repman blog on my Facebook page. I thought this was a smart move since the lines between the personal and professional are becoming more blurry than the meaning of Sarah Palin's latest Tweet. LinkedIn is no longer the exclusive enclave of one's professional networking life. And, the business world seems to be becoming ever more prevalent on Facebook.
So, we decided to post Repman on my Facebook page.
And, that's when my communication breakdown began.
Almost overnight, the number of comments decreased on the Repman blog website itself and increased on the Facebook comments section accompanying each blog post. Blogs that would sometimes generate as many as 50 comments on Repman site were now being abandoned in favor of direct postings on my Facebook page. And, all of a sudden, I started receiving Facebook alerts to new comments all day long.
So, here's my conundrum. Like all marketing communications blogs, Repman is rated on the quality and quantity of its content (and comments). With the latter suffering as a direct result of my simultaneous Facebook posting, Repman reader comments are becoming scarcer than positive coverage of Anthony Weiner.
I see three possible courses of action:
1.) Do nothing and let the blogosphere decide when and where it wants to engage with Repman/me.
2.) Pull down the Facebook posting and go back to the future with Repman content existing solely on www.repmanblog.com.
3.) Figure out some sort of hybrid solution (i.e. maybe we post the blog on Facebook later in the day?).
These are clearly high class problems. I love writing blogs that engender good, bad and even ugly comments in response. I'm just at a crossroads as to how best to maintain the buzz for the original Repman while still engaging with new, and different, readers on my Facebook page.
So, what would you do?