Hi there. Feeling rested up? Good. You’ll need it to stomach the final three PR faux pas committed by this year’s New York Jets. So, without further ado, here’s part two of Adam Giambattista, uber Jets fan and fellow Peppercommer’s list of image and reputation atrocities:
4.) Bring back the old Rex Ryan: The old Rex Ryan feared no man, made bold, brash predictions, trash talked opponents and gave one the impression that no one would ever stop him or his team. Sadly, since losing a boatload of weight (and games, BTW), the man’s become the meek and mild Rex. He doesn’t guarantee Super Bowl wins, doesn’t trash talk his nemesis, Bill Belichick of the Patriots and no longer publicly fondles his wife’s feet (Google the latter comment if you don’t believe us).
No, Virginia, this Rex has been roped, tied and muzzled by his bosses, Woody Johnson and John Idzik, respectively. One prime example is Geno Smith. Yes, him again.
Adam’s inside sources tell him Rex had given up on Geno right after the first kick-off of the first game. Alas, Jets GM John Idzik would have none of it since he’d made Smith his second round choice and declared him “the future of the franchise.” Man, if any poorly worded statement ever deserved an immediate SEO and SEM campaign to move it down the search lists, it’s that one. Adam believes Idzik and Johnson are to blame for the dreary play of the franchise and if once again unchained, Rex would become a latter-day Hercules and lead the team back to the top. Color me skeptical on that comment.
5.) Typical Jets: Leave it to GangGreen to lose big all season long to other losing teams and then pull off a not-to-be-believed win over the mighty Steelers. Adam notes that, believing the Jets would be trounced by Pittsburgh, he would have bet every single penny in his son’s 529 college savings account and placed it on the Steelers winning going away. Instead, they broke every bettor’s heart from sea to shining sea. That’s oh-so typical of them.
In that contest, the Jets, say Adam, went back to the playing style that earned them back-to-back AFC championship game appearances. He witnessed retro Rex Ryan-type football the other day and thinks it’s a great step in the right direction (Blogger’s note: I do not concur. It’ll take decades to right this listing ship).
6.) (Don’t) play like a Jet: Adam implores anyone with the right contacts to get in touch with a Jets marketing executive ASAP and ask that the team’s slogan be changed forthwith. He believes, and I concur, that the Jets tagline: “Play like a Jet” rivals BP post Gulf Oil spill for the easiest moniker to knock.
Play like a Jet lost its relevance about four seasons ago. It used to mean playing tough, smash mouth football. But now, play like a Jet means:
– Throwing an interception
– Being the 12th most penalized team in the NFL
– Dropping a guaranteed interception
– Missing a team meeting in order to catch a flick
– Possessing the worst passing offense in the league
Play like a Jet is perhaps the single biggest PR misfiring of the season. The words have become an albatross around the team’s neck and only underscore what once was and what most assuredly isn’t today.
So, what do you think of the Jets, Adam’s list of six major PR mistakes or life in general? We welcome any, and all, comments.
Oh, and remember, whether it’s the game of football or the game of life, (Don’t) Play Like a Jet.