The recent announcement that Twinkies, the late, great brand best known for its ungodly amount of empty calories, would be issuing an IPO sure caught this blogger by surprise.
It seems that two private equity firms saw the potential in revitalizing the iconic brand and now believe they’ll make an absolute killing when the IPO occurs.
Ironically, at almost the precise moment that the planned IPO was announced, The New York Times Science Section published an article headlined: “The fight against obesity begins early”.
In a nutshell, the Times article detailed the findings of two new research studies that linked a high body mass index in children to an increased risk of developing colon cancer and suffering an early stroke as adults.
One would think such findings might give pause to the masters of the universe on Wall Street, especially considering the backlash against “Big Food” and the role it plays in fattening up America and helping our health care costs to skyrocket.
Au contraire. As you’ll read in the Fortune piece, the new owners of the company that will be selling Twinkies along with Ding-Dongs and other artery clogging goodies, are positively bullish about the retro brand’s growth potential. Childhood obesity be damned.
And, that’s so sad.
It seems the expression “Greed is good” is not only alive and well, but expanding faster than the waistlines of kids who already inhale too much crap (and will now be able to add Twinkies to mom’s shopping list).
As the cartoon character, Pogo, famously said, “We have met the enemy and he is us.”