While it’s a day late and a dollar short, I’m pleased to share this infographic with you.
Created in partnership with BrandFoundations, our longtime strategic marketing partner, the list below analyzed the best and worst managed societal crises of the past year
Note: We define a societal crisis as anything ranging from a mass school shooting and the Southern border chaos to trade wars and environmental rollouts. We’ve also included #MeToo crises and self-inflicted wounds. Traditional crises such as product recalls, financial malfeasance and price fixing were not included in the analysis.
As you will see from the infographic, we chose to grade the organizations based on three criteria:
– Speed: How quickly did the organization take a stand on a societal crisis that either aligned with, or was the polar opposite of, their values?
– Strength: Was the stand taken by the organization unequivocal, or could it be interpreted in different ways by different stakeholders?
– Purpose: Did the statement double down on the organization’s stated higher purpose?