Not content with having tempted and trapped countless generations of unsuspecting high schoolers to become nicotine addicts, Big Tobacco is back in a new and insidious way.
As detailed in this superb opinion piece by legendary ad man, Alex Bogusky, Big Tobacco has jumped on the coolness of a new delivery mechanism, vaping, as a way to tempt today’s middle and high school kids.
Marketed as a tasty, fruity and fun way to enjoy tobacco, vapes have immediately became fashion statements for Kool Kids, who also see them as a new way in which to rebel against their parents and teachers.
Some schools have stepped up and “banned” vaping in classrooms. But, naturally, the kids have found a way around that rule.
They blow a day’s worth of the vaped cigarette smoke into water bottles and “sip” it down as they tread innocently from classroom to classroom.
So where were the various surgeon generals and the FDA when Big Tobacco started to badly bend the rules again? Taking a smoking break, perhaps?
Someone needs to stamp out this latest, insidious assault on our nation’s young people. And it needs to be done now, before another entire generation is addicted and skyrocketing health care costs further cripple our global competitiveness.
With Washington lawmakers deadlocked on everything under the sun, who’s left to shine the spotlight on the new scourge?
I nominate The Ad Council and suggest they dust off some of the legendary anti-smoking TV spots and print ads of the 1980’s and launch a massive education program aimed at pre-teens and teens. Make no mistake: the future health of an entire generation is at stake.
In the meantime, those of us with scruples who also happen to own marketing communications firms should just say NO if Big Tobacco comes knocking with millions of dollars for a cigarette vaping campaign. How could you possibly justify making a pact with the devil weed?”