Not too long ago, we received a cover note entitled, 'Motivated ABC College Grad will intern for free!'
Sadly, the subject line killed the applicant's chances from the get go. Here's why:
– We value our services and would NEVER offer to give away our time (unless it involved a charity or, as is often the case, we're Beta testing a new service offering). If you want Peppercom's brain power, you'll have to pay for it.
– Telling me you'll work for free immediately makes you a commodity in my mind. If you're as motivated as your subject line would indicate, you would place a monetary value on your intellect, energy and credentials.
– Finally, the exclamation point you added after the word 'free' makes me envision a going-out-of-business sign that reads: 'Closing immediately. All items MUST go!' In other words, you sound desperate.
Crafting a cover note to a prospective employer is no easy task. And, I sympathize with this particular graduate's dilemma. He's doing everything possible to differentiate himself from the tens of thousands of other applicants applying for the few available jobs.
But, I'm a firm believer in the expression, 'You get what you pay for'. We've experienced this truism in the past whenever we paid a lower rate for a particular individual, vendor or partner. The quality simply wasn't what a higher-priced competitor would have provided.
One other note on this note. The applicant's subsequent text reinforced my first impression. He used such phrases as:
– 'I have exceptional analytical and listening skills, and an eidetic memory, allowing me (to) think quickly, learn quicker and always get it right the first time.' (Note: is an eidetic memory contagious? It sounds scary).
– 'My previous successes were only achieved because I see opportunities in all impossibilities.' (Note: Do you think George W. Bush was his ghost writer?).
So, college grads, DO NOT cheapen what you bring to the plate. Value it. And, don't work for any organization that won't pay you. You're better than that. And, trust me, if you're as good as you think you are, you WILL find a great, paying gig. My eidetic memory tells me so.
This post can also be found on PRiscope, Peppercom’s blog geared towards the next generation of public relations professionals.