Does the larynx cancer guy bug you as much as he does me? In case you’ve somehow missed him, the larynx cancer guy is an anti-tobacco spokesman whose TV commercial seems to be on every station every minute of the day.
The larynx cancer guy first appeared a couple of years ago. He walked around a pool, telling us that he once loved to swim. But, because of throat cancer caused by smoking, he now has a hole where his larynx once was. As a result, he’d drown if he dove into the pool. The capper, though, was his voice. It was unbelievably irritating, sounding something like a cross between E.T. and a robot.
The campaign ran for a period of time and, thought I, the larynx cancer guy had made his point and would go wherever it is that anti-tobacco spokespeople go.
But, he’s back. And, he’s even more annoying and more in your face than before. I’ve heard countless people tell me how turned off they are by the new spots. The larynx guy has, in fact, become synonymous with channel surfing.
So, when one defines success in advertising, does this sort of negative reaction register? Is grossing people out considered a win? We all know smoking kills. But, do we need to keep seeing and hearing this annoying, irritating little man with the hole in his throat? He seems to be the anti-tobacco industry’s answer to the Dell guy, who was equally annoying. Remember him?
So, while I respect the need for the message, here’s hoping the larynx cancer guy soon disappears in a puff of smoke and joins other annoying ad pitchmen of the past like Crazy Eddie, the Jolly Green Giant and countless local Mazda dealers.