Feb 20

Obama, can you spare a dime?

I’m simultaneously amazed and appalled at extraordinary amount of campaign monies being racked upMoney
every month by Obama, Hillary and McCain. It’s especially galling when one juxtaposes the candidates’ war chests with the very real pain many Americans are suffering right now.

So, here’s a suggestion: Obama, Hillary and McCain (I try to ignore Huckabee, hoping he’ll go away) should tithe a percentage of their monthly campaign contributions to needy causes. Each candidate, for example, could ‘adopt’ street people in the primary states still left to contest and pay for a week’s worth of free soup, clothing, shelter, etc. Each candidate could demonstrate real caring and concern by reaching into their own ‘pockets’ and helping the less fortunate.

Imagine the image and reputation boost if Hillary or Obama did just that in, say, Texas. It might be enough to ensure victory. But, sadly, more money for the poor would mean less money for those horrific, pit bill attack ads. And, no candidate could possibly win without those.

Thanks to Greg Schmalz for the idea.

Jan 29

What would you do with $2.7 million?

I know what I wouldn’t do with $2.7 million, and that’s blow it on a Super Bowl commercial. And, now atBudbowl
long last, comes scientific proof that, unless you’re Budweiser, you’re wasting your cash on Super Bowl spots.

A study just released at the Cognitive Science Conference (and what a fun group that must be!) showed that ‘…ads with poor cognitive skills were misattributed by consumers, and beer ads were attributed to the huge Super Bowl presence that is Budweiser.’ Translation: people simply don’t remember the ad they just saw. So, regardless of the category or the cleverness, Super Bowl ads don’t work.

This comes as no surprise whatsoever. Yet, the ad trades still routinely go nuts about ‘first time’ Super Bowl advertisers. And, Monday morning water cooler conversationalists everywhere will debate the most creative Super Bowl spot.

But, none of it matters because, unless you’re Bud, you’re ad’s going to be a dud.

Now, imagine for a minute how far $2.7mm would go if those very same marketers allocated the funds towards a mix of traditional and digital PR. It boggles the mind.

So, as you’re sipping your brew and eating that slice of pizza on Sunday, take a longer look at the ads. You’ll be watching $2.7 million literally going up in smoke.