Dec 03

You Can Go Your Own Way

This post is dedicated to the long suffering Ann Barlow, President Peppercom West.

This is a cautionary tale about a professional services firm that exemplified a Fleetwood Mac lyric Goaway_sm_000 written with a different meaning in mind. To wit: “Players only love you when they're playing.”

The professional services firm in question has only 'loved' us when they were 'playing' at retaining a PR agency.

They first played with us three years ago. At that time, we were one of several firms to pitch the account. We were told we lost because we lacked an office in the firm's headquarters city (a criterion not mentioned once in previous meetings). Nice.

They next played us about six months ago. In the midst of a mega crisis, they asked us to attend an immediate meeting with their partners. We did so at our expense. The meeting went so well that we were asked how soon we could begin, whether we'd be available for a start-up session the following week, etc. Then, nothing. Radio silence.

More recently, the very same firm re-surfaced asking for help with search engine optimization. Being the naïve optimists that we are, we sent recommendations. Again, nothing. Radio silence.

We're done with this player. They've loved us for the last time. Borrowing from another Fleetwood Mac standard, “(They) can go (their) own way."