Sep 25

OK, I’ll admit it. I love this commercial

As Repman fans and medical supply executives know all too well, I’m not a fan of print or broadcastNike_logo
advertisements. With a few exceptions, I think advertising money is money poorly spent.

That said, I adore the new Nike TV commercial that blends the awesome "Last of the Mohicans" soundtrack with a beautifully edited (and epoch) struggle of a running back attempting to score a touchdown against seemingly unsurmountable odds.

Just like the Daniel Day-Lewis character in ‘Mohican,’ the running back fights his way through any and all obstacles (rain, snow, huge linemen etc.) to reach his goal. And, while I’d rather fight to reach Madeleine Stowe (Lewis’s love interest in the movie) than score a touchdown, the concept works beautifully.

So, guess what? This ad actually broke through. Does it mean I’ll go out and buy Nike products or show preference to their brand over a competitor’s? Not likely. Rest assured, though, that when shopping for my next pair of sneakers, ‘I will find you.’

Thanks to Chris "Repman, jr" Cody for the idea.