Jul 28

You don’t know how lucky you are, boy, back in the U.S.S.R.

Phoenix and its 116 degree heat and Manhattan with its hazy, hot and humid spell of six million
St-petersburg-russia straight, 90 degree days have nothing on St. Petersburg, Russia.

Having had the pleasure of touring the historic Czarist city the past few days, I can report on the following:

The Russians don't do air conditioning. Period. And, that's not a good thing. I thought London struggled with excessively high heat, but the Brits could learn a trick or two from the plucky Russians. Most merely shrug their shoulders, sigh and deal with it. As Pauline, our tour guide put it: “Your Mr. Albert Gore was sure right about his world warming theory, da?”

To begin with, there's St. Petersburg's overall miasma: daytime temperatures soar well in excess of 100 degrees (F). But, unlike Phoenix and it’s much heralded and over-hyped 'dry heat,' the humidity here is Vietnamese jungle-like in its intensity (courtesy of its proximity to the Baltic Sea).

Stir in absolutely no carbon dioxide emission standards whatsoever, never-ending road construction work which sears the air with a heady aroma of burning tar and a sun that, due to our extreme Northern exposure, doesn't set until 11pm and one gets hot, hot, hot to paraphrase another pop song.

But St. Petersburg's special charm is its cigarette-addicted populace. When it came to conquering the Russian population, Napoleon and Hitler should have studied Phillip Morris instead of Carl von Clausewitz. Nearly every uber attractive, scantily-clad Russian lass can be seen strolling the Neskiye Prospekt with a cigarette dangling from her lips. And, the men puff away just as enthusiastically. So, if you're an investor, hang onto your tobacco stocks- Phillip Morris is making a killing here, literally.

On the plus side, St. Petersburg has beautifully restored 17th and 18th century Russian Orthodox churches on virtually every street corner. They also have a subway system that is clean and cool. (Yes, I said, cool. I was actually thinking of bedding down in one for the night.) There are also lots of historic sites for the hyperactive tourist. (But, one morning of inhaling noxious fumes and sweating through my clothes many times over was enough to put a damper on any extended tours for this blogger.)
 
Another plus is the World War II memorabilia. The Russians proudly display many of the weapons used to fight back the Nazi siege of Leningrad (St. Petersburg's name during the Communist regime). And, there's even a brief tour of the Astoria Hotel (not to be confused with NYC's Waldorf-Astoria) where Hitler had already made plans to host a gala celebration of the fall of Leningrad. (As our guide, Pauline, beamed, “So, he did not have the chance for that, no? So, instead, Stalin came here and he give big, big celebration.”)

I found it curious that there were no statues or murals of Stalin to be found, but Lenin is everywhere. I guess those 30 million mass murders tended to dampen the Russians' pride in Uncle Joe.

Anyway, my climbing team leaves St. Petersburg this morning for a day-long flight South to Mineral Vody in the Caucasus Mountains, where we begin our assault on 18,840 foot Mt Elbrus. With cell service being as scarce as tobacco and nicotine are plentiful, this blogger doubts he'll be able to file an update until we reach Moscow midweek of next week. Here's hoping in advance that Moscow copes with the heat a little bit better than its neighbor to the North.

St. Petersburg was nice to visit, but here's one comrade who wouldn't want to live there. Dasvedanya, Amerikanskis.

Mar 05

New print ad isn’t one of BMW’s finest hours

The hotshot German carmaker, BMW, is running a new print ad heralding its certified, pre-owned modelsBmw2_3
(read: used cars). The headline declares: ‘One of our finest hours, revisited.’

The copy’s obvious intent is to emphasize that a pre-owned BMW is still a great automobile, which it very well may be.

But, the copywriter clearly doesn’t have any sense of history. At the absolute height of the Battle of
Britain when Nazi bombs were raining down on London and elsewhere, Prime Minister Winston Churchill rallied his fellow Brits by proclaiming, “…if the British Empire and its Commonwealth last for a thousand years, men will still say, "This was their finest hour.””

Whether it’s ignorance or insensitivity, the BMW ad is an unnecessary image and reputation gaffe that should be rectified faster than a Nazi Panzer tank blitzkrieging its way through France in June of 1940.

Sadly, the ad copy is just another example of today’s generation having absolutely no sense of what went before.