Mar 30

Spindustry Over-Spun?

Guest Post by Astrid Stanley

March 30 E! Entertainment seems to be on the fence regarding whether or not to expand its Kim Kardashian-produced reality show special, The Spindustry, into a regular TV series. A rep for Command PR, the firm featured in the show, recently offered this cagey comment to PRNewser concerning the show’s fate: "No news yet, but we will certainly keep you posted."

One would think the decision to continue this show would be a no-brainer for the suits in tinsel town, given that The Spindustry contains the trifecta for success on reality TV — a celebrity PR firm representing bold-faced clients in LA, NY, and Miami, a glamor profession with no shortage of high-drama situations, and the ubiquitous Ms. Kardashian, no stranger herself to the Red Carpet.

Perhaps the research folks at E! determined that television audiences have been overexposed ad nauseum to publicists behaving badly under the guise of turning their glitterati clients into the next big media brand, whether it’s fashion industry hell-raiser Kelly Cutrone, star of Bravo’s Kell on Earth, or Lizzie Grubman’s short-lived MTV show, PoweRGirls

One solution might be to offer the Jersey Shore kids an internship at Command PR for the summer, where they might act as “handlers” for tanned and juiced celeb wannabes, complete with booze-fueled press parties on the beach. On second thought, that wouldn’t work, because interns usually work for college credits or minimum wage. Snooki, The Situation, and J-Woww are too famous now to settle for such a plebian package. 

One can only hope that so-called reality shows such as these, which portray stereotypes of one specific sector of the PR profession, will fade into the sunset after their 15 minutes are milked. As a PR pro myself, I’ve had enough of trying to explain to people that I do more for a living than order hors d’oeuvres and check names off invitation lists. If everyone could do PR, everyone would.