I'm often stopped on the street by complete strangers who, after requesting spare change, ask me the best professional development decision I've ever made.
'That's easy,' I reply, as I jiggle some quarters in my pocket. 'It has to be joining the PRSA Counselors Academy.'
I joined the Academy in the early 1990s at the suggestion of Mitch Kozikowski, one of the real mentors in my career. Mitch told me I'd learn a lot, meet great people and have a good time doing both. Man, was he ever right.
So, when the more dubious street people ask for proof points to back up my Counselors Academy retort, I jiggle my change a little harder and say:
– Scores of new ideas and better ways to manage my business
– Hundreds of thousands of dollars in new business either through referrals or from erstwhile Counselors who went to the client side and hired Peppercom
– Countless friendships with great people from all around the country
A Counselors Academy membership is the gift that keeps on giving. That's why you should consider either joining, attending the upcoming Spring Conference, or both. In addition to making you a better public relations counselor, it'll add a whole new dimension to your discussions with panhandlers.
Joining the PRSA Counselors Academy has turned out to be the single best business investment I’ve ever made. And, unlike my 401K and stock portfolio, it’s increased in value over time.
Attending the Counselors Academy Spring Conference is an investment in your business that you wouldn’t want to miss in a normal year and one you can’t afford to miss in a difficult year.
I’ve been a member for 15 years or so and was invited to join the executive committee four or five years ago. I can point to millions of dollars in revenue that’s come our way as a direct and indirect result of Counselors Academy introductions. I can also point to priceless friendships that I’ll have for the rest of my life as a result of the Academy.
If you’ve been in the business for 10 years and are interested, give it very serious thought. Making any sort of investment in these uncertain times is risky, but I can’t think of a safer, smarter choice for any owner of, or executive with, a small, medium or large PR firm.
In addition to learning best practices for running a business and managing people, you’ll be able to hang with some of the smartest people in the world. And, these guys also know how to have a good time. Go to Palm Springs. You can thank me with a drink at the La Quinta bar.
Click on this link to access all conference brochure content on the CA website .