Steve and Ted sit down with University of Vermont students to discuss their job perspectives and whether or not
they believe they will be as successful as their parents.
This discussion centers on the latest student survey that shows that this is the first generation that does not believe they’ll do better than their parents in terms of financial and job success. What are the reasons for this?
Is the recession causing concern for young job seekers? Perhaps Generation Y has a different definition of success?
I was asked by a University of Vermont professor what qualities we value most in new employees. “That’s
easy,” I said. “Good writing.” My fellow panelists at the UVM career day seminar this past Friday, shook their heads in agreement.
For whatever reason(s), good writing is as rare in PR as a NY Jets Super Bowl ring is in the NFL. And, for
whatever reason(s), writing (like the Jets) is getting worse with each passing year.
Which is why I read Gretchen Morgenson’s homage to the late Forbes Editor James Michaels, with such interest.
Michaels, according to Morgenson, was a real bear when it came to writing. He not only routinely rejected poor writing and editing by his reporters, he did so with a flourish. To wit:
– “This is a paid advertisement. Did you forget to say he walks on water?”
– “This is so full of holes, it’s like Swiss cheese.”
And, my favorite….
– “If I can’t stay awake editing this, how can a reader stay awake reading it?”
I never met Jim Michaels, but it seems he made quite an impression on the men and women who did. It also seems that Michaels and his breed of editor/writer who demanded clear, concise and compelling writing are an endangered species. Sad to say, the copy I see being written by most young people today would probably make the late Mr. Michaels turn over in his grave.