It’s a Shinola, and I took the plunge after hearing great word of mouth, reading highly positive editorial comments and, finally, visiting their site (www.shinola.com).
I was immediately hooked by the watch’s industrial/sport/fashion appearance.
I was also impressed by the relatively young company’s line extension into everything from bicycles to doggy products.
But, what sealed the deal was a video depiction of the @shinola work force and their focus on high-quality manufacturing, packaging and customer service.
They also celebrate their Detroit headquarters office, and boast that Shinola is the first handmade watch maker to build a watch factory in Detroit (which makes sense. Where else would a Detroit watchmaker make watches?).
I’ve only had my Shinola for a week or so, so the jury’s still out. But, I will say the brand has ever so slightly changed my POV on all things Detroit-made.
I’ll never abandon my M3 for a Big Three competitor, but I can see myself including other, quality Detroit-made products in my lifestyle.
And, it’s all because these guys DO know sh*t from Shinola.