Jul 15

With all due respect

I have enormous respect for research. It’s fundamental to better understanding why things happen and where we, as a profession (and a society), are headed. 

In fact, it’s no stretch to report that Peppercomm has conducted more primary research since January than we had in the past two decades combined. Our latest report, done in partnership with The Institute for Public Relations was just released today.

Sometimes, though, I stumble across research that either tells me what I already knew, seems beyond obvious or both.

The most recent case in point is a study conducted by WeiWei Zang, associate professor of psychology at the University of California Riverside.

As you’ll see, Zang’s survey of some 800 Americans revealed that “…people who social distance may be more intelligent.” Ya think?

Zang says the findings “…support (the fact that) policymakers will need to consider individuals’ general cognitive abilities when promoting compliance behavior.” Zang added that “…people who comply with social distancing (and wear masks) have better working memory capacity which is an indicator of intelligence.”  I’d add that those of us who do wear masks and do practice social distance don’t have a death wish.

Adding insult to irony, Zang advises that future public campaigns need to be “….succinct, concise and brief.” I’d include the word consistent since some would say we’ve been receiving very mixed messages virtually every day since the pandemic first reared its ugly head.

I’m hoping Dr. Zang follows up this study with another one that asks 800 Americans if partying over a long holiday weekend at, say, Lake of the Ozarks (without wearing masks or social distancing) is a good or bad idea.

With all due respect, I can’t wait to see what those findings reveal.


Jul 14

I’m looking forward to yet another scansorial adventure

Some busy executives sit in their Del Boca Vista time shares and read books on vacation. Others, especially this Summer, pick out a destination closer to home and hole up in a quaint bed & breakfast getaway.  

Not this blogger.

I’m once again headed to the White Mountains of New Hampshire for a complete spiritual, mental and physical immersion in my scansorial avocation.

Scansorial? But, of course.

I chose to highlight scansorial for two reasons:

  1. I LOVE discovering new, or arcane words, and see it as a key part of continuous learning (which is, in turn, fundamental to success in life in general and PR in particular).
  2. The word fits me like a glove. Or a climbing harness. Or a carabiner. That’s because scansorial is an adjective associated with climbing that was first used in 1804.

Check out the definition and usage below (https://wordsmith.org/words/scansorial.html).

PLEASE be sure to also read the quote of the day at the very end. One wonders if Wole Soyinka had the Trump family in mind when he penned the words?

Last, but not least, please feel free to share examples of how YOU assure continuous learning is part of your daily ritual.






adjective: Related to climbing.


From Latin scandere (to climb). Ultimately from the Indo-European root skand- (to leap or climb), which also gave us ascend, descend, condescend, transcend, echelon, scale, and scandent. Earliest documented use: 1804.


“After one heavy night’s drinking a student of one of the colleges had returned to find the gates of his college firmly closed against him. Undaunted, he proceeded to climb the towering, wrought-iron obstacle … The ascent went well and he even paused momentarily to celebrate his achievement sitting aside the summit of the college crest with its Latin motto which encouraged such metaphorical, if not literal, scansorial achievements.”
Hadyn J Adams; The Spinner of the Years; AuthorHouse; 2013.


The man dies in all who keep silent in the face of tyranny. -Wole Soyinka, playwright, poet, Nobel laureate (b. 13 Jul 1934)