Join my RepTV Co-Host, Paul Merchan, and me as we pressure Dr. David Redlawsk, (Chair, Department of Political Science & International Relations, University of Delaware,) to predict the next three years in TrumpLand.
And listen closely as he explains why he thinks POTUS will throw in his 14 carat Trump-branded towel after only ONE term in office:
Please join my Rep TV Co-Host, Paul Merchan, and me as we nail Dr. David Redlawsk, (Chair, Department of Political Science & International Relations, University of Delaware,) to the wall and ask him to evaluate the current president of the United States (I can’t seem to remember his name).
In part one, the good professor waxes poetic on what Trump has done since his inauguration that would qualify as good, bad or just plain evil (Note: This discussion occurred before the horrific events this past weekend in Charlottesville).
In part two, Professor Redlawsk makes a BOLD prediction that you MUST hear.
So, strap on your riot gear, batten down your Alt Right or Alt Left hatches and get ready for a wild ride…
(And, PLEASE join us tomorrow for part two of Trump X 2. It’s even better than the first go-around.)
Did you know Americans are rediscovering and falling back in love with board games such as Monopoly? According to this article in Adweek, board game sales in the U.S. grew by 28 percent last year. And, global sales are just below a staggering $10 billion.
Why the resurgence in board games? Juli Lennett, toy industry analyst at NPD Group says board games “…play into the nesting trend. More people are binge watching and cooking at home, and they’re playing board games at home rather than going for an expensive night out. Instead of snapchat or texting, it gives people an opportunity to come together face to face and have fun.” How novel.
Many of the board game makers employ a push-pull marketing strategy aimed at attracting both kids and their parents. The Game of Life, for example, uses electronic banking cards, rather than cash and other board games are licensing popular “kid” characters from ‘Star Wars’ or Disney’s ‘Frozen.’
To date, Hasbro’s been the big winner in the board game sweepstakes. Their recent Monopoly contest to decide which tokens to keep and which to replace scored an amazing 4.3 million votes on social media. Even big name brands got in on the Monopoly token name change frenzy. Zipcar ran a #SaveTheCar social campaign and the New England Aquarium hosted a #VotePenguin campaign on Facebook Live. I was always a thimble guy myself (guess I channeled my inner female self from the very beginning).
Board games are so hot that bars are actually retrofitting themselves to ride the wave. Kingmakers, which has locations in Columbus, Ohio, and Indianapolis actually has board game “sommeliers” who, for $5 a player, teach and recommend selections from its library of 500 games based on the group and mood of the players. (Note: Imagine telling mom and dad that your four-year degree just landed you a gig as a board game sommelier at Kingmakers. Ouch.).
I think the board gamed resurgence is very cool (and a reminder that digital is NOT the one and only way to go when it comes to capturing a new target audience). I just hope Chutes & Ladders makes a comeback as well. I was positively addicted to that game as a kid. It always broke my heart to get so close to the top only to roll the dice and, boom, land on a chute that took me right back to the bottom of the board. I guess it was good preparation for my future career in PR.