When prompted, I always tell people I’ve fathered three children: Chris, Catharine and Peppercomm.
And, even though Chris is 29, Cat’s 25 and the firm’s about to turn 19, I still obsess about the health and well-being of each.
I mention this because a group of former Peppercomm employees have decided to bully my third child on Instagram. The abuse began shortly after we bid adieu to a few of them in the aftermath of losing Whirlpool in 2012.
As first, we let it go.
But, the mean-spirited, and unwarranted, comments continued unabated. And the haters always made sure to slam Peppercomm in the hashtags. For example, a recent wedding photograph posted on Instagram was accompanied by this comment: ‘We found love in a hopeless place. #Peppercousins.
That was the straw that broke this camel’s back. Or the match that ignited my inner fire, as the case may be.
I struck back and turned the abuser’s abusive words on her, posting: ‘We’re a far happier workplace after parting ways with some hopeless employees. #BurningBridges #HateIsaPoorCareerChoice #PRisASmallField. I think the last hash tag struck a nerve.
The antagonistic alumnus immediately applied privacy settings to her account. Ah, but unbeknownst to the poison pen poster, I have many, many sources and some haven’t been blocked by her. So, I will continue to be able to monitor, and protect, my baby from her onslaughts.
I need to coddle my third child because unsuspecting college students and professional colleagues may read the alum’s ill-advised and untrue rants, and believe them. And, that’s not good.
Oh, and by the way, this female Benedict Arnold is dead to me. I will NOT provide any sort of reference beyond confirming employment dates, salary and title. And, that, in turn, will tip off any future employer that the alumnus is toxic. Some may see my actions as a tad heavy-handed. They aren’t. In my mind they’re a best practice in Agency Reputation Management 101.
Plus, as Sir Mick Jagger wrote long ago, ‘Don’t play with me because you play with fire.’